Pomellato 67 High Jewellery and Watches brand
Synonymous with creativity and color, Pomellato was founded in Milan in 1967 by Pino Rabolini – the heir to his family’s goldsmith legacy. Introducing the prêt-à-porter philosophy to the traditionally conservative world of jewellery, Rabolini revolutionised women’s fashion choices while shaping Pomellato with a powerful, fashion-forward identity. Fifty years later, his jubilant, distinctive designs have grown to be revered both in Italy and across the international jewellery landscape.
Expressing an avant-garde, original approach, Pomellato’s sophisticated colored stone combinations feature peculiar gem cuts and visionary designs. Impeccably crafted, Pomellato pieces have led the brand to embody a modern yet unconventional beauty, immediately recognisable per the Maison’s signature style.
In July 2013, Pomellato joined the Kering Group, a world leader in clothes and accessories. Kering has developed an ensemble of powerful luxury, sport and lifestyle brands: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Boucheron, Dodo, Girard-Perregaux, JeanRichard, Qeelin, Ulysse Nardin, Puma, Volcom, and Cobra. Kering ‘empowers imagination’, encouraging its brands to reach their full potential in the most sustainable manner possible.
Since its inception, Pomellato has become a communication trendsetter, developing innovative campaigns with famed photographers such as Helmut Newton, Gian Paolo Barbieri, Michel Comte, Paolo Roversi, Javier Vallhonrat, Sølve Sundsbø, and Jean-Baptiste Mondino.
The 2015 Pomellato campaign, shot by the duo Mert and Marcus, starred Salma Hayek as its muse. For Pomellato, Hayek embodied its sensual, Mediterranean kind of beauty, but she was also chosen for her formidable accomplishments and charisma. An empowering female is the perfect reflection of the brand’s bold spirit and forward-thinking ideal.
Toward this end, Pomellato’s 2017 #PomellatoForWomen campaign celebrated its 50th anniversary alongside a strong feminine leadership. Starring several women from an inclusive cross-section of various disciplines, ages, features and arts, they are bearers of Pomellato values, standing united with a confidence in who they are. Shot by Peter Lindbergh, the #PomellatoForWomen trailblazers beautifully encapsulate the forward-thinking, unconventional approach that has defined Pomellato for 50 years.