Salvatore Ferragamo is one of the world’s best known Made in Italy luxury brands. The company’s history dates back to the early 1900’s when its founder went to the United States and became famous in Hollywood making made to measure shoes for the stars of the new movie industry. The shoemaker’s creativity, the fine craftsmanship of his work and the incomparable comfort of his shoes made Ferragamo a name synonymous with original design, high quality and perfect fit. Today, the basic principles underlying Salvatore Ferragamo’s art of shoemaking, quality of materials and craftsmanship, comfort and “Made in Italy” elegance, are reflected in the entire product range, including timepieces.
Thanks to a licensing agreement between Salvatore Ferragamo and Timex Group Luxury Watches, the first Ferragamo Timepieces collection made its debut in 2008 at Baselworld, with beautifully crafted watches that combined the value and image of the Florentine brand with the Swiss watchmaking excellence. The collection immediately gained positive confirmations, drawing on original styling to express iconic features in the Ferragamo tradition like the Gancino, and merge them with other recurrent Brand themes: use of color, contrasting combinations of unusual and sophisticated materials, experimentation with shape and volume, and the finest detailing.